Airline Marketing

Stay ahead of the competition by understanding and applying sound marketing principles.


Course Fee

IATA Fee: MVR 5,600.00

Tuition Fee: MVR 4,800.00

Total Fee: MVR 10,400.00



Registration Deadline

30 August 2019

Course Date

19 September - 30 September 2019

Exam

Saturday, November 23, 2019

What you will learn

Upon completing this course you will have the skills to:

  • Interpret and understand your customers' needs
  • Segment your targeted markets
  • Exceed your customers' expectations with product innovation, product quality and efficient distribution
  • Develop creative and cost-effective marketing strategies

Key topics

  • The evolution of technology and its impact in customer engagement and marketing methodologies
  • Developing marketing processes & strategies in alignment with organizational objectives
  • The current airline business environment and its impact on airline marketing
  • Impact of technology on distribution and communication channels: best practices including social media
  • Market environment scanning & market research methodologies
  • Developing a marketing plan and strategy in a case study approach
  • The Marketing Mix (Product, Price, Promotion, Place) and how to satisfy the needs of your target audiences
  • How to create value for, and communicate value to, your customers
  • Airline alliances and marketing: benefits & drawbacks
  • Practical strategies for managing your marketing plan efficiently

Who should attend?

This course is recommended for:

  • Recently appointed marketing managers
  • Sales managers and general sales agents
  • Marketing officers and market coordinators
  • Customer service staff



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Note: We can customize corporate training for our customers based on their requirements.

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